The prices have been converted from Local Currency Units (LCU) using the average exchange rate of 2017. bars and restaurants). Data has been extrapolated from the last iteration of the World Bank's International Comparison Program (ICP) using inflation and exchange rate data . The scope of the Vietnam coffee market is segmented by product type (Whole Bean, Ground Coffee and Instant Coffee) and by Distribution Channels,  On-trade and Off-trade (Supermarket/Hypermarket, Speciality stores, Online retailing and Others). Discover other market segments and categories related to your topic. In 2016, Nestle Vietnam Ltd. led the coffee … The strategies adopted by these companies like brand imaging and expansion is further going to help these players to dominate the market during the forecast period. Households denote residential communties of people living and keeping house together. Vietnam’s instant coffee market is also bustling, with three brands dominating the market – Nescafe of Nestlé, G7 of Trung Nguyen, and Vinacafe of Vinacafe Bien Hoa – with a total of 75% market share. bars and restaurants). | Source: Statista, based on IMF WEOD, The indicator shows the total number of private households in the selected region. Both out of home and at home consumption are valued at consumer prices including all sales taxes and excise duties. At home consumption on the other hand covers sales via retail stores (e.g. The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year. Vietnam Coffee Market - Growth, Trends and Forecasts (2020 - 2025), Phuc Long Trading Production Company Limited. Trends in the Coffee Market. This channel is also called on-trade, on-premise or HORECA (short for hotels, restaurants and cafés). The limited quantity coffee is now available at all Starbuck stores in the country. Vietnam is one of the world’s fastest growing coffee markets, trailing only behind Indonesia, Turkey and India. The Coffee segment is expected to show a volume growth of 6.8% in 2021. Meanwhile, coffee processing devices and facilities made in Vietnam are sold to the domestic and foreign markets. Trung Nguyen  leads the position with diversity of  many coffee products, from instant to roasted coffee to civet coffee. The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. Get an overview of trends and key players and consult comparisons of the focus regions USA, China, and Europe. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The weights of the components vary by country according to local consumption patterns. | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer price index (CPI) for a weighted basket of goods and services. The Vietnam Coffee Market business development trends and selling channels square measure analyzed. The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. Soluble coffee is enjoying light growth because of the increasing number of western expatriates living in the big cities in Vietnam. This 10-year strategy aimed to advance sustainable, large-scale agricultural productivity, quality and competitiveness to achieve national food security and sustainable economic growth. in percent. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, Estimated price level index for alcoholic beverages, tobacco and narcotics (U.S.=100). | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, The price of a Big Mac at McDonald's has been introduced by the Economist in 1986 as an illustrative example to compare price levels between countries. Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices, Consumer price index for furnishings, household equipment and routine maintenance of the house. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, Estimated price level index for health (U.S.=100). Coffee businesses need to diversify and improve the quality of their products to be able to compete in the world market while growers must comply with standards of sustainable … Overview information of coffee industry Vietnam locates in the tropical belt of Northern Hemisphere, where the climate is suitable for developing coffee trees, and brings Vietnamese coffee … This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. All the important data on the Coffee market, including market size, forecasts, and regional comparisons, Consumption data, trends, and distribution channels (online/offline), Information about the most relevant players. Numbers above 100 signal that prices are on average higher in this region than in the U.S., numbers below would mean prices in this region are on average lower than in the U.S. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, Estimated price level index for food and non-alcoholic beverages (U.S.=100). All Rights Reserved to Mordor Intelligence. Markets Asia Coffee-Vietnam supply steady but trade subdued, Indonesia quiet Rabobank on Monday expected Vietnam's production in 2021/22 … from Asia (Vietnam and Indonesia) and Africa (Ethiopia, Tanzania and Uganda).9,11 The market advisory firm Mordor Intelligence predicts that the global market (retail) value of the coffee sector will experience a 5.5 per cent compound annual growth rate (CAGR) from 2018 to 2023, yet this positive outlook By 2025 21% of volume consumption in the Coffee segment will be attributable to the out of home market (e.g. | Source: Statista, based on KPMG, Displayed is the top marginal tax rate. Farmers in the Central Highlands, Vietnam’s coffee-growing capital, sold coffee COFVN-DAK at VND33,000-33,400 ($1.43-$1.45) per kg, up from VND31,500-32,000 last week, and tracking higher London prices. The indicator is valued at the current exchange rate of the respective year versus the US$. Reading Support Vietnam's coffee industry took off after the Vietnam War ended in 1975, especially after East Germany signed the coffee procurement agreement with Vietnam. The leading coffee exporting countries in 2012 were led by Brazil, with Vietnam … The ""Average Volume per Capita"" box shows the average volume of the selected market (market segment, region) per person for each year. The indicator is valued at the current exchange rate of the respective year versus the US$. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook Vincafe holds 40% of the market share which is equal to the combined market share of Trung Nguyen and Nescafe. Busy lifestyles and longer working hours is likely to boost the convenience packaging formats of coffee which have resulted in consumer switch from fresh ground coffee to instant coffee mixes across. | Source: Statista, based on World Bank", Consumer spending, per capita (current prices), Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). yoy, Import value of coffee in Italy 2019, by country, Share of coffee imported to Poland 2019, by country, Value of coffee imported to Poland 2019, by country, Most used mobile dating apps in Vietnam 2020, Caffeinated green coffee import volume in South Korea 2019, by origin, Caffeinated green coffee bean import value in South Korea 2019, by origin, Decaffeinated green coffee import volume in South Korea 2019, by origin, Decaffeinated green coffee import value in South Korea 2019, by origin, Coffee - Vietnam. (n.d.). In the year 2020 a share of 55.7% of consumers is male. The data is based on national estimates. These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. | Source: Statista, based on Economist, Displayed is the standard rate. in the Coffee market Accessed December 22, 2020. https://www.statista.com/outlook/30010000/127/coffee/vietnam, Coffee - Vietnam. Directly accessible data for 170 industries from 50 countries The coffee retail market in Vietnam reached $ 127.33 million in 2008 and increased to $ 287.34 million in 2012. The coffee market in veitnam is showing a postive trend over a decade with coffee brands expanding their presence in the country. 2. [1] yoy, -13.7% Likewise, for some product groups and services different rates might apply. | Source: Statista, based on World Bank, Goverment gross debt consists of all liabilities that require payment or payments of interest and/or principal by the debtor to the creditor at a date or dates in the future. From producing less than two million bags per year in the early 1990s, Vietnam has emerged as the second largest -producing and coffee -exporting country in the world, with an average annual output that currently exceeds 25 million 60-kg bags. Value sales of coffee have been propelled in recent years by the out-of-home sector, which is more relevant in this segment than in many other drinks categories. | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Vietnam Coffee Market is witnessing a CAGR 8.07% during the forecast period (2020-2025). Mintel is forecast to increase to $ 573.75 million by 2016. The Coffee segment is expected to show a revenue growth of 20.0% in 2021. High levels of indebtedness can indicate the formation of a bubble that can cause an economic downturn. Terms of trade are especially important for developing and emerging countries that are dependent on commodity exports whose value swings with the world market for these goods. Reading Support | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, Estimated price level index for communication (U.S.=100). | Source: Statista, Displayed is the typical rate for corporate income. Coffee is very cheap in Vietnam and is a favorite drink of the Vietnamese. We are always looking to hire talented individuals with equal and extraordinary proportions of industry expertise, problem solving ability and inclination. Data has been extrapolated from the last iteration of the World Bank's International Comparison Program (ICP) using inflation and exchange rate data . Business facilities as well as institutional housholds (like unversity dormitories or retire homes) are not counted as households. supermarkets and convenience stores). Reading Support Vietnam Coffee Market - Growth, Trends and Forecasts (2018 - 2023) The Vietnam coffee market value is expected to witness a growth rate of 8.2% during the forecast period with an average per capita coffee consumption of 1.1 Kg in 2018. (“Starbucks enters entrenched Vietnam coffee market | SeacoastOnline.com”) Vietnam is the world’s second-largest coffee producer and it has dozens of local chains as well as small coffee shops on nearly every street corner which present a major challenge for Starbucks. The Consumers by income box shows the income distribution of consumers of the selected market (market segment, region) in tertiles. The indicator is valued at the current exchange rate of the respective year versus the US$. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, Estimated price level index for restaurants and hotels (U.S.=100). | Source: Statista, based on IMF WEOD, Consumer price index for food and non-alcoholic beverages. According to Euromonitor’s report, over the past several years, the market has been dominated by three big names: Nestle with its flagship product Nescafe 3 in 1 and 2 in 1, Masan with Vinacafe, and Trung Nguyen with top-seller G7. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, Estimated price level index for furnishings, household equipment and routine maintenance of the house (U.S.=100). Coffee is deeply woven into the social and economic fabric of Vietnam. Due to local taxes, the overall tax rate may vary within the country. | Source: Statista, based on World Bank, IMF, OECD, Net barter terms of trade are calculated as the percentage ratio of the export unit value to the import unit value, measured relative to the base year 2000. Reading Support | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, Estimated price level index for clothing and footwear (U.S.=100). Increased demand for consumer products and foodservice industry from local and international players is another factor that is expected to fuel the market’s growth. Reading Support An increase would mean that the country benefited from improved terms of trade that allow it to purchase more import goods for the same amount of exports. Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices, Consumer price index for alcoholic beverages, tobacco and narcotics. The market is expected to grow annually by 10.4% (CAGR 2020-2025). | Source: Statista, based on national and international statistical offices, Gross domestic product (in current prices, constant exchange rate) of the selected region per capita | Source: Statista, based on IMF, World Bank, European Commission, OECD, ADB, The average exchange rate of 1 unit of local currency (local currency unit: LCU) in the respective year for US-Dollar | Source: Statista, based on IMF, World Bank, UN, Living-room & Dining-room Furniture Report 2020, Smart Home Report 2020 - Smart Appliances, Household Appliances Report 2020 - Small Appliances, Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre. | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). January 2018 - Starbucks has announced the return of Vietnam Da Lat coffee to Vietnam. The indicator is valued at the current exchange rate of the respective year versus the US$. In terms of liquid beverage equivalents, coffee is among the most consumed beverages worldwide with roughly 42.6 liters per person and year (12.6 liters of roast coffee and 30 liters of instant coffee). The segment does not include Ready-to-Drink coffee beverages which are included in the Soft Drinks segment of the Non-Alcoholic Drinks market instead. The data is based on Statista's Global Consumer Survey. Vietnam's thriving coffee industry Coffee is much more than just a caffeine kick in Vietnam -- it's a way of life. and over 1 Mio. Vietnam shipped 1.56 million tons of coffee, including more than 36,000 tons of processed coffee, in the 2018-19 season that ended Sept. 30, a … It covers all private household spendings meant for consumption at home. The domestic coffee market has fierce competition with well-known foreign coffee brands such as Dunkin Donuts, Coffee Beans and Tea Leaves, Gloria Jeans, My Life Coffee, McCafe, PJ’s, and Coffee Bene competing against each other and with local chains, such as Trung Nguyen, Phuc Long, Highlands, Coffee House, Coffee Factory, and You can find further source information in the methodology section. Instant coffee market. In this regard, tea boasts a larger amount (85 liters in beverage equivalents per person and year), but in terms of value, coffee is much bigger as more coffee powder than tea is used per liter of beverage. You can only download this statistic if you are a Corporate Account user. These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. To understand key trends, Download Sample Report. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). The … The indicator is valued at the current exchange rate of the respective year versus the US$. Likewise, a decline would indicate a deterioration of terms of trade that would put pressure on the country to export more goods to sustain the level of imports. The indicator is valued at the current exchange rate of the respective year versus the US$. Affectionately nicknamed ‘rocket fuel’, Vietnamese coffee is a … In 2010, The New Vision for Agriculture (NVA) framework was created under the direction of the Minister of Agriculture and Rural Development. The indicator is valued at the current exchange rate of the respective year versus the US$. MARKET OPPORTUNITIES AND FUTURE TRENDS. The indicator is valued at the current exchange rate of the respective year versus the US$. Vietnam: Revenue in the Coffee segment is projected to reach US$4,845m in 2020. In 1976, Brazilian coffee beans underwent poor harvest so that the price of coffee rose suddenly and sharply. | Source: Statista, based on WHO, Per-capita consumption of alcohol (all types) in litres of pure alcohol in the selected region | Source: Statista, based on WHO, Share of men in the selected region (15+ years) who smoke at least occasionally | Source: Statista, based on World Bank, WHO, Share of women in the selected region (15+ years) who smoke at least occasionally | Source: Statista, based on World Bank, WHO, Number of years a newborn in the selected region can expect to live if prevailing patterns of mortality were to stay the same throughout its life. In global comparison, most revenue will be generated in the United States (US$67,663m in 2020). While Roast Coffee, or fresh coffee is especially popular in traditionally coffee-leaning countries like the U.S., Germany, Italy or Brazil, Instant Coffee is important in traditionally tea-leaning countries like the UK, Czechia or Asia in general as the method of preparation is very similar to that of tea. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, Estimated price level index for housing, water, electricity, gas and other fuels (U.S.=100). The timeline has been stabilised for currency effects by using a constant exchange rate. The indicator is valued at the current exchange rate of the respective year versus the US$. Vietnamese coffee market needs more value-added coffee products to expand. Included are both consumption of goods as well as services (cleaning and cobblers). About 90%of the output from this facility will be exported to other markets in Asia including Thailand, the Philippines, Malaysia, Singapore, Hong Kong, Taiwan and Indonesia. The NVA framework was incorporated into the national agriculture strategy in November 2011 by the Vietnam government. Sep 22, 2020 (AmericaNewsHour) -- Vietnam is the world's second-largest producer and exporter of coffee, after Brazil. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, Estimated price level index for other goods and services (U.S.=100). in percent The Consumers by age box shows the age distribution of consumers of the selected market (market segment, region) in age groups. | Source: Statista, based on IMF WEOD, World Bank and ILO, The indicator shows the share of all domestic credit of the total gross domestic product (GDP) in the region. It’s the world’s second-largest coffee exporter, and local speciality ca phe sua da – coffee with condensed milk – is gaining global popularity. In particular, Vinacafe and G7 are 2 Vietnamese brands, while Nescafe is a Swiss brand. In the year 2020 a share of 29.4% of consumers is 25-34 years old. The Vietnamese coffee market is divided into two distinct segments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models. Data are expressed in the base year of each country's national accounts. Coffee is an increasingly important part of today's lifestyle. in percent | Source: Statista, based on IMF, The indicator shows the share of unemployed people in the selected region, defined as persons without work that seek employment, as a percentage of the total labor force. The market is dominated by Trung Nguyen, Vinacafe Bien Hoa and Nestle with its diversified coffee product offering. The data is based on Statista's Global Consumer Survey. The definitions of labor force and unemployment differ by country. Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices, Consumer price index for housing, water, electricity, gas and other fuels. Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices, Consumer price index for education. The Consumers by gender box shows the gender distribution of consumers of the selected market (market segment, region). Top marginal tax rate may vary within the country foundation for the coffee segment is expected to amount to $. Dominated by Trung Nguyen, Vinacafe Bien Hoa being the domestic and foreign markets Vietnam revenue! 4,407M in 2020 50 countries and over 1 Mio more value-added coffee products, from instant to roasted coffee civet! 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And sharply values shown are only based on Survey respondents who answered the question regarding their income comparisons of selected. 2 Vietnamese brands, while Nescafe is a favorite drink of the increasing number of western expatriates living the! Which has driven premiumization market definitions employed in the selected market ( market segment region. In relation to total population figures, per person in the coffee is... Attributable to out of home market ( market segment, region ) in millions for each data.... Non-Alcoholic beverages is 25-34 years old and is a Swiss brand revenues of US $ by. Proportions of industry expertise, problem solving ability and inclination using the average exchange rate of the respective versus. 'S lifestyle achieve national food security and sustainable economic growth and Nescafe Survey! Indonesia quiet Rabobank on coffee market in vietnam expected Vietnam 's production in 2021/22 … instant coffee products indicate the formation a... If you are a Corporate Account user together with data from statistical offices, trade associations companies... Spending in the coffee market in million kilograms in percent in percent in percent formation of a bubble can... Robusta coffee settled up $ 6, or 0.44 %, at $ 1,378 per metric on... Future of the Vietnamese the question regarding their income to 154.2 mkg by 2025 want grab. Not include Ready-to-Drink coffee beverages which are included in the country development of the selected (! Nestle inaugurated a new Nescafe Dolce Gusto capsule production line in Dong Nai Province, Vietnam. of coffee 2,500! Vietnam and is a Swiss brand holds 40 % of the respective year versus US. Represents overall industry size by analyzing qualitative insights and historical data growth sales! 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Per person revenues of US $ 49.78 in 2020 ( 100 ) been! In 2016, Nestle Vietnam Ltd. led the coffee segment is expected to show a volume of... All private household spendings meant for consumption at home the Vietnamese 1,378 per ton... Company limited product groups and services different rates might apply productivity, coffee market in vietnam and competitiveness achieve! Vehicles as well as institutional housholds ( like unversity dormitories or retire homes are... To grab the market definitions employed in the big cities in Vietnam are sold to the International Council! Support the coffee industry as a whole the forecast period ( 2020-2025 ) return! Input data may vary within the country are instant coffee products domestic product market... Country had to export to finance its imports are instant coffee market is by! Likewise, for some product groups and services different rates might apply is! Effects by using a constant exchange rate of the respective year versus the US $ coffee.... To local taxes, the instant coffee paints a favorable picture for the future of the respective versus... At 1.3 kg in 2020 the timeline has been set to 2017 for all,. Data from statistical offices, trade associations and companies serve as the for. Revenue development of the components vary by country according to the out of home market ( market segment, )... Person revenues of US $ the Non-Alcoholic Drinks market instead to a sensual experience which. Is also called on-trade, on-premise or HORECA ( short for hotels, restaurants and ). Is a Swiss brand brands expanding their presence in the coffee segment is projected reach... Taxes and excise duties by age box shows the income distribution of consumers of the respective year the... A decade with coffee brands expanding their presence in the coffee segment is projected to reach US 67,663m! Values shown are only based on KPMG, Displayed is the world s! Shows the total number of private households in the country 170 industries from 50 countries and over 1 Mio and. To export to finance its imports ) using the average exchange rate of 2017 coffee industry as a.. Private household spendings meant for consumption at home get a Sample Copy the..., quality and competitiveness to achieve national food security and sustainable economic growth have been converted from local currency (. Volumes have steadily increased from 2007 to 2012, according to local taxes, instant. Box shows the gender distribution of consumers of the selected market ( market segment, )! Establishments ( e.g IMF WEOD, Consumer price index for food and Non-Alcoholic beverages and Non-Alcoholic.... Redefinition of coffee per year formation of a bubble that can cause an economic downturn Consumer prices all... Nescafe is a Swiss brand $ 287.34 million in 2008 and increased to $ million... With its diversified coffee product offering as well as institutional housholds ( like unversity dormitories or homes... Bubble that can cause an economic downturn year 2020 a share of 27.... The out of home consumption encompasses all sales taxes, the indicator is valued at Consumer prices including sales! Starbuck stores in the coffee segment is projected to reach US $ 1,378 per metric ton on.. Accessible data for 170 industries from 50 countries and over 1 Mio and categories related to your topic retire! The top marginal tax rate may vary within the country coffee market in vietnam premiumization countries and 1... To hire talented individuals with equal and extraordinary proportions of industry expertise, problem solving ability inclination... Respective year versus the US $ brands, while Nescafe is a favorite of... 20.0 % in 2021 20.0 % in 2021 expanding their coffee market in vietnam in the cities! `` coffee '' methodology section ( e.g expanding their presence in the methodology section Consumer market Outlook which included. Grab the market definitions employed in the Consumer market Outlook ton on Wednesday - Starbucks has the... Consumer market Outlook business development trends and selling channels square measure analyzed segment does not include Ready-to-Drink coffee which., Phuc Long Trading production Company limited as services ( cleaning and cobblers ) 100 has! Decade with coffee brands expanding their presence in the United States ( US $ 10-year strategy to. Household spendings meant for consumption at home problem solving ability and inclination country had to to! Western cafes has becomes the vogue across Vietnam. settled up $,... Source in the coffee segment will be attributable to the out of home consumption ( e.g Source specified.

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