The beverage-food industry businesses all want to grab the market pie. 86% put either sugar, milk or both . Most franchised businesses in Vietnam are in the food and beverage sector, including foreign coffee shop brands like Starbucks, The Coffee Bean & Tea Leaf, Costa and PJ’s Coffee of New Orleans, just to mention a few. The quick and easy preparation in a short span of time is the crucial aspect of the rise in the market revenue of Instant Coffee as well as high antioxidant content will foster market growth. Vincafe holds 40% of the market share which is equal to the combined market share of Trung Nguyen and Nescafe. “This equates to 14% of the global soluble coffee market,” a representative of VICOFA was recently quoted as saying at a seminar in Hanoi. A challenge for brands, according to the British Coffee Association (BCA) is tapping into the younger end of the market, who are turning away from instant coffee, saying “long term growth in the market will very much depend upon how coffee brands can make coffee drinking appealing to a younger audience”. Table of Contents for Vietnam: Instant Coffee Market - Market Analysis, Size, Trends, Consumption, Insights, Opportunities, Challenges and Forecast until 2024 by Williams & Marshall Strategy. In 2016, Nestlé Vietnam Ltd. led the coffee sales, with a retail volume share of 27%. Hyderabad: The world’s largest private label instant-coffee manufacturer, CCL Products, plans to increase its focus on India, eyeing a sizeable share of the home market that currently contributes just 7% to its total revenue.The company reported Rs 1,100 crore of sales last fiscal year and has two manufacturing facilities in India and one each in Vietnam and Switzerland. This makes it a staple of commercial coffee giants such as Nestle (Nescafé), who have multiple factories in Vietnam. India will lead growth in the retail market for instant coffee in Asia, increasing almost 12 per cent a year to top US$850 million (S$1.14 billion) in 2024, according to Euromonitor International. Change in total production, 2015-2019. Instant coffee producers operating in Vietnam are expected to produce roughly 675,000 metric tons of instant coffee in 2015, according to estimates provided by the Vietnam Coffee and Cocoa Association (VICOFA). The market is estimated to experience substantial increase in the production capability as many different market suppliers are now focusing on the usage of advanced technologies for the production of high quality instant coffee. Vinacafe developed four product lines, namely Vinacafe 100 percent coffee, Vinacafe 2 in 1, Vincafe 3 in 1 and Vinacafe 4 in 1. It also makes up more than 96% of Vietnam’s coffee crops. Vietnam coffee market production output in the past years has many fluctuations. The leader of the Vietnamese coffee market is a domestic brand: Trung Nguyen. Table of Contents for Vietnam: Instant Coffee Market and the Impact of COVID-19 on It in the Medium Term by Williams & Marshall Strategy. 56% regularly drink instant coffee . Another important characteristic of coffee growing in Vietnam is an average yield exceeding 2.3 metric tonnes per hectare, one of the highest in the world. Most coffee-producing countries have made modest gains in overall production over the past several years, while some countries have reduced output in that time. This contains 5 years of historical data and five-year forecasts.This Market size report gives an instant overview of the Vietnam Coffee Shops Market Instant Coffee Market was valued at USD 23.26 Billion in 2018 and is projected to reach USD 31.97 Billion by 2026, growing at a CAGR of 4.03 % from 2019 to 2026.. Fierce competition. Vietnam continues to import small quantities of green coffee beans, as well as roasted and instant coffee from Laos, Indonesia, Brazil, and the United States. The report includes detailed analyses of coffee market in Vietnam, information on major producers, distributing companies, and buyers. The market is further projected to grow in the forecast period of 2020-2025 at a CAGR of 4.9% to reach USD 15.2 billion by 2025. Instant coffee is high in acrylamide, a chemical compound that has been shown to cause cancer in animals, which has hindered the market growth. Marketing Strategy for Birdy instant coffee in Vietnam Market Explore Vietnam: Instant Coffee Market and the Impact of COVID-19 on It in the Medium Term report and its comprehensive details including data tables / figures / charts and/or more as provided in the actual report. The average value of coffee exports is around US$3 billion per year, accounting for over 10% Nescafe is the best brand in terms of the recognition (86%) and share Factories invested by Nestle, Olam International, Tata Group and CCL Products India make up about 70 per cent of the total. Mr. Do Hoai Nam, Chairman of Intimex Group, which exports 1/3 of Vietnam's robusta coffee, the bitter taste, is mainly used to make instant coffee. However, the lack of a fresh coffee feel in instant coffee has restrained the market growth. Coffee production by country, thousand 60-kg bags. Vietnam Coffee Export – Market Share of Vietnam Coffee Export Companies 05 September 2018. Instant coffee – a small sachet that contains dried coffee powder, sugar and powdered cream – accounts for two-thirds of the global coffee market but the trends are moving towards roasted blends. Vietnam currently planted two main types of coffee: Arabica and Robusta. The world instant coffee market is highly fragmented and it comprises multiple players. In 2016, Nestle Vietnam Ltd. led the coffee sales, with a retail volume share … In 2012, Nestlé's instant coffee market share was 33%, Vinacafé 32.5%, Trung Nguyen 18.2%, and other brands 16%. Main reason why instant coffee is taken is by its quickness and easiness. The rest of the market share is split between street food (11%), convenience stores, canteens, bars and clubs (1%) and hotel venues. Vietnam shipped 1.56 million tons of coffee, including more than 36,000 tons of processed coffee, in the 2018-19 season that ended Sept 30, a Bloomberg analysis of Customs data show. 60% drink coffee more than once / day, 36% drink instant coffee daily . Vietnam's coffee industry is considering expanding the production of water-soluble coffee as a profitable growth proposal rather than just continuing to grow more trees. Coffee Market in Vietnam: Business Report 2020 provides a complete overview of current market state issued in a comprehensive and easily accessed format. 43% drink instant coffee most. The Philippine Coffee Board Inc. (PCBI) recently announced the rising consumption in coffee of Filipinos- in all forms be it roast and ground, instant or specialty. Instant coffee – a small sachet that contains dried coffee powder, sugar and powdered cream – accounts for two-thirds of the global coffee market… Vietnam shipped 1.56 million tons of coffee, including more than 36,000 tons of processed coffee, in the 2018-19 season that ended Sept. 30, a Bloomberg analysis of Customs data show. Vietnam Coffee & Tea Reports: Our 2020 Vietnam report include trends, statistics, opportunities, sales data, market share, segmentation projections on the Coffee & Tea market. But the world's second largest exporter today is Vietnam. Vietnam’s import of roasted/ground coffee from the United States has increased in the past few years due to the expanding coffee … Instant Coffee Market Growth and Forecast (2020-2025): The global Instant Coffee Market size was calculated at USD 52 billion in 2020 and it is foreseen to progress at a compound annual growth rate of about 6% over the next five years.. Market Overview: The white-collar class populace in developing nations has a tremendous interest in in-home coffee utilization. However, the market share is dominated by three big companies: Trung Nguyen, Nestlé and Vinacafe Bien Hoa. Vietnam is the world’s largest exporter of coffee, after Brazil. Global Instant Coffee Market Outlook. Vietnam has the capacity to make as much as 58,500 tons of instant coffee a year from nine plants, according to data compiled by Bloomberg News. Average Out-Of-Home Consumption Spending In Vietnam page 1 Brazil is the top coffee-producing country in the world, followed by Vietnam and Columbia. Vietnam’s coffee market is expected grow in value at a rate of 8.2% during the 2018 - 2023 period, with an average per capita coffee consumption estimated at 1.1 kg in 2018. Probably because of that, the instant coffee market in Vietnam is always hot. Vietnam Coffee Market - Growth, Trends and Forecasts (2018 - 2023) The Vietnam coffee market value is expected to witness a growth rate of 8.2% during the forecast period with an average per capita coffee consumption of 1.1 Kg in 2018. Coffee Shops Vietnam market size data most recently updated in 2017. In the 2016/17 season, according to USDA, coffee production was estimated to have dropped to xx.x million bags (60kg/bag), the lowest level since the 2012/2013 season. Hectic lifestyle and low costs of instant coffee have increased the demand for instant coffee in the market. New Report On Instant Coffee Powder Market in Vietnam-Manufacturing and Consumption, Outlook and Forecast 2020-2026 added to Orbisresearch.com store which has … Think of coffee and you will probably think of Brazil, Colombia, or maybe Ethiopia. Instant Coffee Market Size And Forecast. “We are now at 170,000 MT per year, says Guillermo “Bill” Luz, Founding trustee of the country’s premiere coffee organization. Only 14% drink coffee black. Global Instant Coffee Market: Overview. Decision Lab also reveals that the typical out-of-home consumer is a male between the ages of 15 to 35 with a monthly salary of 7,500,000 VND to 30,000,000 VND. Robusta coffee is more bitter and less aromatic than Arabica, and so often used for instant coffee and low-quality blends. 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